For the past five decades, specialization was the pervasive, never-fail strategy used to ensure career success. New hires were encouraged to settle in one area of competence (AOC). Through practice and experience, they gained the skills required for their chosen role. Over time, they attained complete mastery over one specialty. Based on their accumulated knowledge, specialists rose within their organizations. They became thought leaders and subject matter experts, as their hard-earned knowledge remained fixed to one orientation. By default, their expertise was narrow in scope.
However, businesses do not and cannot remain static. Changes in consumer habits, emerging trends, and technological advances are always changing. What happens when an entirely new product line needs to be developed? Can a specialist define a new product’s goals or know the people best suited to carry out each step of the process? Deep, specific knowledge is invaluable in improving an existing product line or finding a programming error in an established application. However, the traditional path of specialization is no longer sufficient for effective leadership. While specialists still play a crucial role, organizations are increasingly recognizing the value of expert generalists in leadership positions. These versatile individuals possess a unique blend of broad knowledge and adaptability that enables them to navigate complex challenges and drive innovation.
A generalist will revel in the opportunity to think creatively, set goals, and pull together the appropriate teams for each phase of a project. Where specialists are focused on one role or subject, generalists balance two or more domains of knowledge. As professional learners, generalists have a knowledge base with depth and scope. Although they may not have true mastery over a subject, they will have sufficient knowledge to relate to a specialist. They have a breadth of knowledge that covers various roles and responsibilities, allowing them to work with multiple specialists.
The Shift from Specialization to Generalization
Companies, big and small, need both specialists and generalists. Having a balanced mix will have a positive effect overall. However, many companies have many specialists in leadership positions and too few generalists. While this approach produced valuable subject matter experts, it also created limitations in the actively fluid world we live in now.
- Adapt to emerging trends and technologies
- Develop new product lines
- Navigate unfamiliar territories
- Connect disparate ideas and information
Key Attributes of Expert Generalists
When contemplating a problem, generalists will look for patterns and forms that specialists may miss. They work to connect the dots to form the bigger picture. They build relationships that may reveal what the company or its customers need presently and in the future. In an environment of uncertainty, the agility of thought is a strategic advantage.
- Pattern Recognition: They excel at identifying relationships and patterns amidst a sea of information.
- Integrative Thinking: By combining diverse insights, they formulate cohesive solutions to novel problems.
- Effective Communication: They can synthesize and articulate complex ideas to various stakeholders, from executives to front-line staff.
- Team Leadership: They have a talent for organizing and inspiring teams, fostering cooperation across departments.
- Adaptability: Their presence provides stability and confidence in dynamic situations.
The Power of Lateral Thinking
A prime example of lateral thinking in action is Steve Jobs' approach to the iPad design. By challenging the assumption that powerful computers needed to be bulky and include a lot of peripherals like an area for the trackpad such as in laptops. Jobs revolutionized the industry with the sleek and lightweight iPad. Lateral thinkers view a collection of information from multiple angles and try to find commonalities and exceptions. One of the defining characteristics of expert generalists is their capacity for lateral thinking. This approach allows them to:
- Improve problem-solving skills
- Generate innovative concepts
- Recognize new opportunities by realigning relationships
- Gain a deeper understanding of complex scenarios
Translating Ideas into Action
Translating Ideas into Action
Unifying Teams and Enabling Change
Cultivating Executive Presence
Offer training in emotional intelligence and stress management techniques to help leaders maintain composure during crises. Teach them strategies for navigating organizational dynamics, including political savvy and relationship-building skills. Encourage leaders to develop their personal brand and online presence, as this increasingly contributes to executive presence in the digital age.